Social Media Manager

We are looking for a Social Media Manager to help grow BigWish’s brand and user base. You will lead our social media channels. You will create content, build community, and drive engagement. You will work closely with marketing and product teams.

About us:

BigWish is a sleek and user-friendly wishlist platform that lets anyone build and share a wish list in seconds. You add items from any store, share one link with friends, and make gifting effortless and organized. It’s mobile-first, privacy-focused, and designed for life’s occasions — birthdays, moves, holidays or just because.

What you’ll be working on

• Plan and manage social media calendars for Instagram, TikTok, Facebook and other relevant platforms.
• Create engaging posts, stories, videos and other content formats that reflect our fun and aesthetic brand.
• Monitor social media performance and report results (engagement, follower growth, traffic).
• Work with the design team to ensure visuals match our “cute, fast & effortlessly pretty” vibe.
• Engage with followers and respond to comments/messages in a timely manner.
• Run social media experiments: A/B tests on content type, hashtags, posting time.
• Collaborate with influencers or brand ambassadors to expand reach.
• Stay on top of social media trends and suggest new ideas.
• Coordinate with the product team when launching new features or campaigns.

Responsibilities

• Build and execute a social media strategy aligned with BigWish’s goals.
• Create high-quality, on-brand content (text, image, video).
• Schedule and publish content consistently across platforms.
• Grow a follower base and increase engagement.
• Track KPI’s (likes, shares, comments, follower growth, traffic).
• Optimize posts using analytics and insights.
• Maintain brand voice: friendly, playful, stylish.
• Manage community: respond to messages, moderate comments.
• Work with cross-functional teams (marketing, product, design).
• Manage influencer relationships and content collaborations.

About you:

• 3+ years experience in social media management (agency or in-house).
• Strong fluent English (we are working globally).
• Good eye for design and visuals; comfortable working with creative teams.
• Experience managing Instagram and TikTok for brand growth.
• Familiar with social media analytics tools and able to interpret data.
• Creative thinker; able to generate fresh, fun ideas.
• Ability to work in a fast-moving start-up like environment.
• Self-motivated, organised and able to manage multiple tasks.
• Basic video editing skills are a plus.
• Knowledge of gift / wishlist / e-commerce markets is a bonus.

If you’re excited to work with BigWish and ready to boost our social media presence — please apply with your resume and portfolio of social media work.